Resources from NPT’s “Next Door Neighbors” Webinar

The face of the nation is changing dramatically as new immigrants and unique cultures combine to create a more diverse America. Public media can play a vital role in bringing diverse neighbors together and building trust and understanding in local communities.

On March 16 we presented a webinar that explored Nashville Public Television’s (NPT) Next Door Neighbors project—an innovative model for engagement that uses documentary film and sustained community relationships to strengthen Nashville’s civic health.

We were joined by:


Kevin Crane, vice president of content and technology at NPT


John Creighton, a member of The Harwood Institute for Public Innovation’s national faculty;



Remziya Suleyman, policy coordinator at the Tennessee Immigrant & Refugee Rights Coalition.



If you missed the presentation, you may view the archive. Or, just review the PowerPoint slides.

You can learn more about Next Door Neighbors by watching this short clip, or visiting the project’s website.


Inspire Literacy with “SUPER WHY!”

Join us on Wednesday, March 23 at 1 p.m. ET to learn more about Super Why Reading Camps from the PBS KIDS series SUPER WHY!

Read more and register to attend.

During the one-hour webinar we’ll be joined by representatives from WGBH, WNED, Iowa Public Television and the series’ producers, who will share new resources and advice for how to inspire young readers in your community.

Also, SUPER WHY! will have two life-size character standees to give away as part of drawings during the webinar.

Presenters include:

John Craig
Vice President of Education & Outreach

Mary Haggerty
Manager, Educational Outreach

Trista Peitzman
PK-12 Coordinator
Iowa Public Television

Karen Samnick
Vice President of Marketing
Out of the Blue



Web Analytics Webinars a Huge Hit

As part of our continuing partnership with the Integrated Media Association (iMA), we held two webinars this month to provide info specific to public media on utilizing web analytics to drive decisionmaking. Response was huge: we had great turnout, and lively discussions. We’ve got both webinars posted in the Archived Events section of our site – if you couldn’t attend live, check them out!

The first featured Eric T. Peterson of Web Analytics Demystified, who did a great overview of what it takes for an organization to get started using web analytics for business decisions. Peterson pointed out that an investment of time and talent (not just the technology, which can cost nothing) is essential to in order to get the most out of this valuable data. Get the full story here.

The enthusiasm was strong for the second webinar, which featured Sondra Russell from NPR and Amy Sample from PBS to share their experiences utilizing web analytics for goal setting and audience engagement. They served up succinct, practical tips and great advice for people getting started. We were thrilled to have Wendy Greco from the Analysis Exchange join us as well, to share how her organization can be utilized by public media to gain web analytics insights – for free! Amy Sample reported on Twitter today that three public media projects have already been created in the Exchange in the 24 hours following the webinar. Want all the details? Check out the archived webinar.

More info coming soon on our next webinar collaboration with iMA!

Resources from “The Cat in the Hat Knows a Lot About That!”

NCME welcomes KQED Wednesday, February 16 for a special webinar to introduce PBS station outreach, education, and community engagement staff—along with educators—to opportunities for educational community engagement around The Cat in the Hat Knows a Lot About That!™

We’ll highlight available resources, report on successful educational outreach, and suggest ways of connecting with your community. Panelists include: Kim Storey, consultant with KQED and creator of The Cat in the Hat Knows a Lot About That!™ parent and teacher websites and educational resources; Amy Puffenberger, Manager of Outreach, Education Department, WQED; and Yovel Schwartz, Project Supervisor for The Cat in the Hat Knows a Lot About That!™ at KQED Presents.

Register here to participate.

NCME/iMA February Webinars: Web Analytics

We’ve got two great webinars coming up this month in our ongoing series with the Integrated Media Association (iMA), both on how public media can use web analytics to make informed decisions (and further engage communities!). Wednesday, February 9th we’ll be tackling the topic of “Using Web Analytics to Drive Business Decisions” with Eric T. Peterson of Web Analytics Demystified. Wednesday, February 23rd, we’ll look at the ways public media organizations have taken advantage of web analytics information and tools such as The Analysis Exchange to measure their success.

Register for “Using Web Analytics to Drive Business Decisions.”

Register for “Tactics to Track Digital Performance from NPR, PBS and The Analysis Exchange.”

Engagement Around WETA’s “Forgiveness”

WETA presents Forgiveness: A Time to Love, A Time to Hate, a three-hour documentary by acclaimed writer, producer and director Helen Whitney airing April on PBS.

The program offers rich community engagement opportunities for stations and civic groups, including the Fetzer Institute’s Campaign for Love & Forgiveness. Join NCME and WETA Wednesday, February 2 at 1 p.m. ET for a webinar to learn more. We’ll outline resources available to stations, report on successful campaign ideas and suggest ways of starting the conversation in your own community. Panelists include Roselle Kovitz from Fetzer Institute, Beverly Dorn-Steele from WTVI, and Faith Wachter from Maryland Public Television.

Register to participate.

NEA to Support Creative Community Engagement

Are you considering collaborating with others to serve the needs of your community through the arts? The National Endowment for the Arts Our Town grant program offers grants ranging from $25,000 to $250,000 to organizations partnering for the purpose of Creative Placemaking to strengthen and engage their community. Supported projects will be those in which:

“…communities, together with their arts and design organizations and artists, are looking to increase their livability, and specifically are seeking to:

  • Improve their quality of life.
  • Encourage creative activity.
  • Create community identity and a sense of place.
  • Revitalize local economies.”

The NEA is hosting a series of webinars regarding this and other upcoming grant opportunities over the next several weeks.