Author, speaker and digital expert Amy Webb presented ten technology trends that matter to public media during her remarks at the Integrated Media Association Conference in Austin, Tex. The trends illustrate just how quickly mobile devices (including tablets) and expanded web technologies like HTML5 will change the landscape in which public media offer content and services.
Webb created a nifty webpage that summarizes her remarks; it includes the Top 10 Trends, as well as links to resources and examples. Pay attention to number eight and, specifically, how Amy advocates an approach that focuses on “hyper-personal” instead of “hyper-local.” (Her “Hyper-Local Hype Cycle” graphic is definitely worth a look).
Learn more about Amy’s work at
http://www.webbmediagroup.com/.
Filed under: Audience Engagement, Conferences, New Media, Online Engagement, Social Media Tagged: | Amy Webb, HTML5, iMA, Integrated Media Association, Mobile, Tech Trends, Webb Media Group
[...] recent iMA conference. Sometimes the conversation focused on adapting to emerging tools, such as Amy Webb’s presentation about technology trends. Other times, the conversation focused on getting better at everything from [...]